
I’ve written about online interior design services before, a few years ago there were a few tech startups that tried to get into the online design market but seemed to have changed tactics. One of them started as an affordable service for homeowners but I see has now pivoted their service and targeting landlords, Airbnb and property developers. Personally, I think that online design is only just starting, it’s just that the current offerings don’t really work for the audience. These services are currently very cheap – under £200 a room and in some cases, just £75 for a room design. While I do understand that there are some very talented interior designers working for these companies, but at these rates they don’t have enough time to connect with a client, understand and interpret a brief and set about designing and sourcing. What is the offer, who is the client? The design process is time consuming, there is a lot of communication, understanding and thought that goes into designing a space that truly works for the client. It’s only by going through this process that the client is going to feel that they have received value. And this makes me […]
The post Is online interior...

I’ve written about online interior design services before, a few years ago there were a few tech startups that tried to get into the online design market but seemed to have changed tactics. One of them started as an affordable service for homeowners but I see has now pivoted their service and targeting landlords, Airbnb and property developers. Personally, I think that online design is only just starting, it’s just that the current offerings don’t really work for the audience. These services are currently very cheap – under £200 a room and in some cases, just £75 for a room design. While I do understand that there are some very talented interior designers working for these companies, but at these rates they don’t have enough time to connect with a client, understand and interpret a brief and set about designing and sourcing. What is the offer, who is the client? The design process is time consuming, there is a lot of communication, understanding and thought that goes into designing a space that truly works for the client. It’s only by going through this process that the client is going to feel that they have received value. And this makes me […]
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