With a quick google search, anyone can access more blogging advice than is humanly possible to sort through. Talk about heaps upon heaps of conflicting advice out there in cyberspace– and if you are new to blogging it can be very confusing. Instead of telling you the best practices for blogging, I am going to give you the worst advice I have ever gotten so you can avoid making the same mistakes. At The Bloom Workshop, we spend a ton of time talking about blogging and the mistakes that both Michaela and myself have made in the past! For more time tested strategy, be sure to come to one of our events this year!
1. Blog as often as possible.
This was one of the first pieces of advice I received, and boy was it misguided! I began blogging every day, regardless of whether or not I had anything relevant to say. Sometimes my posts would recount what I had eaten the night before, what I planned to do during the weekend or maybe even how bored I was. Talk about a snoozefest! The fact that I gained a small readership is beyond me; sure I was blogging some good stuff in between my boring stuff but honestly, blogging “just” to blog isn’t the answer. These days, content is KING. If you don’t have something meaningful to say, challenge yourself a little more or sit out a day or two of blogging. I am not going to say blogging frequently isn’t a good thing– it is, because readers want fresh content and you’re giving them a reason to make a return visit to your corner of the internet but having something new available. But if those readers come back and find sub-par content, I promise they will go somewhere else. Everyone is blogging these days, and the competition is fierce! So make yourself stand out my producing rich content that means something (and leaves out what you might want for dinner that night!)
2. Make sure you use lots of keywords in your post.
When you start writing for the express purpose of showing up faster on google or to optimize your SEO results, you’re done. Readers look for genuine voices behind blogs, people they can connect with. If you are blogging and not staying true to yourself and your voice, you may as well throw in the towel. I avoid doing this by blogging without giving a second thought to keywords or SEO, and then going back after I am done writing and see if there are any relevant keywords. It has to make sense, and just like I said in my first point, good content will bring the readers in without you needing to produce cheesy contrived blog posts.
3. Blogging is easy!
If you are a seasoned blogger, you probably just spat out half of your morning coffee reading that line. You and I will know that this blog thing? It’s no joke. Curating, producing original content (styling, photographing, writing!) takes so much time. This blog thing is a full time job if you are doing it right and well. In the beginning I would blog on a whim without any plan of what I wanted to say and how I wanted to say it. These days (even though I find it much harder to find the time with a toddler and baby on the way), I try and schedule out my posts and read and re-read what I am publishing. Because since I am not posting as often, I want to make darn sure that what I am saying is good stuff. And that takes time. Lots and lots of time! Let’s also mention the aspect of the time and hard work it takes to grow your blog. Don’t think that you can simply hit publish and the readers will come. You may even have the best content on the internet, but without promotion (think social media, utilizing SEO correctly and commenting on others blogs) no one is going to know you are there. I wouldn’t even want to tally how much hard work has gone into creating and continuing this blog, but it has been worth it because of the way it compliments and promotes by business!
SO there you have it… the worst advice, ever! Avoid it like the plague and you will save yourself mistakes I made over the course of almost two years! See? You are already two years blog-wiser. And this just scrapes the surface so be sure to come to one of the Bloom Workshops to learn so much more!
What’s the worst blog advice you’ve ever gotten?