1. It all started with Michaela and I telling Lauren what color palette we wanted. We really wanted to stay away from the trendy coral, peach, mint, and gold palette, because although we love those hues, we want our brand to stand the test of time. Lauren then got back to us with our inspiration board. We went with a silvery/steel gray/blue, coral, blush, and darker gray. It’s exactly what we were thinking!
2. The next step was Lauren designing our logo, and from there, creating a brand board — which is a compilation of our logo, the fonts/text we will use, colors, our social media and other icons, website patterns, etc. When this board popped into our inbox, we squealed! It was EVERYTHING to us. We wanted to be unique, straying from what most brands look like right now, and I think Lauren did just that for us.
Our 3 logos for each different workshop, explained here, are cohesive yet a touch different. I love how the floral pattern in each “b” is in a shade of our color palette!
Our favorite page is the sweet “Meet the Girls” page. We had so much fun taking some new promo pictures for our site, and I think that shows on this page!
ALSO– hire Lauren. Yep, plain a simple 😉 It was such a JOY to work with her. She is graciously offering all of our readers a 15% discount on her Brand + Website Design package. Just mention this blog post in your inquiry to her.
Be sure to Register for a Bloom Workshop near you and follow us on social media:
Let us know what you think of our new site and brand, then head over to Elle & Company to learn more about Lauren’s design process.