As a business owner and Bloom Workshop teacher, staying up to date on the latest social media platforms is pretty important. Facebook seems to be the most confusing out of all of them, because the “rules” seem to change on a daily basis and often without ANY notice. When I began my photography business back in 2011 I utilized the facebook business page and it was an incredibly powerful tool. As we enter 2015, facebook has announced even more changes and unfortunately if you have a business page like I do, it’s not the best news.
So what is facebook changing for the new year? If you use facebook often you may have noticed that fan interaction, likes and status updates are getting less and less love these days. Facebook has slowly been decreasing the organic reach your posts and updates are having over time and they have all but pulled the plug now. That means that even though someone has become a fan of your page, they will not see your activity, updates or posts unless you pay up. Facebook is currently deciding what is relevant content (because heaven forbid we decide that for ourselves). This means that posts that show interaction will most likely be pushed organically without you having to pay to boost your post.
So I know you are asking now, what can I do about this? Are there any tricks or tips to get around this? Lucky for you, there are some things that can be done on our end to continue making the most out of the facebook platform.
1. Tag local business, clients and relevant people in posts.
Facebook has even started making THIS tricky to do, but currently you can still do it. Business’s are easy. Let’s say you have just shot a beautiful wedding with gorgeous details. Post photos of details and tag the vendors in them. Chances are that vendor will share your photo on their timeline (this is good. remember facebook is deciding what is relevant content? well, people sharing and liking will work in your favor for this). Now, their audience is seeing it, and the more people begin to click and like, the higher the chance facebook will deem your content worthy and begin showing it on your (already) fans newsfeeds. If you have just shot an engagement session, tag your clients. This one was so big for me in 2014 to grow my followers. You will have to become friends with your clients on your personal account (set the friendship to restricted to keep your private life, political views, kid pictures and what you had for dinner status’s private). You can now go to your business page, click into the comment on the photo, change your account to your personal account (this is a tiny button to the right of the comment bar) and then you can tag your clients. Their friends and family will see it and you have guaranteed some action, thus increasing that potential to be seen organically.
2. Boost When You Need To
I am not here to bash facebook for these rule changes. Sure, it sucks when someone has become a fan of your page and then they aren’t shown your content. However, facebook is free and is a pretty amazing tool for small business owners and so if I have to pay $5 every now and then to promote something I really want people to know about, I will. I generally always get my monies worth in return either through new clients or other job opportunities.
3. Don’t Put All of Your Eggs in One Basket
As Facebook changes, more and more users are showing up on instagram. It’s fast, easy to communicate and who doesn’t like looking at pretty pictures? Spread your social media presence out between twitter, pinterest, instagram and linked just to name a few. Also, using that pesky google+ account will yield better SEO results for your website AND facebook page.
4. Spread the word with newsletters!
Last year I started offering a newsletter sign up and while I haven’t done much with my subscribers, in 2015 that is going to be changing. With a newsletter I know the information I want shared is going directly to someone’s inbox and with free services like MailChimp it seems like a no brainer.
The thing is, as business owners we are going to face obstacles like these constantly and we have to adapt. More than likely facebook will change their rules again, new forms of social media will rise to the top and it’s paramount that we stay flexible and willing to change and grow in order to stay relevant in an ever changing market. If we can do that, our business’s live to see another day.
Do you have any facebook tips or tricks for me? I would love to hear how you communicate with clients or potential clients!